Guide On How To Find And Remove Touted Tickets Launched At ESNS
– The Face-value European Alliance for Ticketing (FEAT) launchend a guide on how to deal with suspected touted tickets.
It can be requested at [email protected]
The Face-value European Alliance for Ticketing (FEAT) launched a guide for FEAT members and European promoters on how to deal with suspected touted tickets.
The launch took place on the first day of ESNS, Jan. 19, accompanied by a workshop featuring Claire Turnham (Victim of Viagogo) and Nicole Jacobsen (Tickets.de).
Dubbed “FEAT Guide: How to Find and Remove Scalped Tickets”, provides “step-by-step advice on how promoters can prevent tickets ending up in the wrong hands, while providing clear support to fans,” according to a FEAT press release.
With the guide, FEAT hopes to “demystify the process of tackling touting, the guide outlines how to develop and implement an anti-tout policy, guide fans during onsale, and spot signs of touting.” The guide also contains advice on canceling tickets in a fan-friendly way, while taking into account the relevant legal considerations, template terms and conditions, as well as a template letter to send to venues.
The guide is available upon request at [email protected] It will launch in French, Spanish and German shortly.
UK live revenues collapsed by up to 90% in 2020, according to data from the country’s trade body UK Music. The confidence of ticket buyers is low in certain demographics. FEAT believes, that reducing touting will renew their trust in ticketing as concerts resume.
Nicole Jacobsen, managing director and co-owner of tickets.de, was instrumental in the development of the guide. “I’m really proud to have worked with FEAT on the ‘FEAT Guide: How To Find and Remove Scalped Tickets’. At tickets.de we’ve been working to stop scalping for over ten years, and the guide is just the latest in what is an on-going and dedicated campaign,” she commented.
FEAT Director Sam Shemtob added: “With the live business looking to get back on the front foot in 2022, the timing is perfect for promoters to take steps proven to reduce touting. We hope this guide will be beneficial to all those who work in the sector.”
FEAT, which was established in the beginning of 2019, describes itself as an “organization formed to promote better ticket resale practices across Europe.”