Coachella Is Auctioning 10 Lifetime Passes As NFTs

Coachella
Presley Ann/Getty Images for Coachella – Coachella
Birds-eye-view of Coachella 2019

Coachella fans will have the opportunity to receive lifetime passes for the music festival with the release of 10 NFTs. As part of a partnership with FTX.US, proceeds from each item will be donated to Give Directly, Lideres Campesinas and Find Food Bank.

Other NFTs available in the auction include a collection of fan-favorite Coachella photos and soundscapes, as well as a physical art book and 10 vintage digital posters. The NFT auction is set to begin on Friday, Feb. 4 at 1 p.m. ET. Fans will be able to join the auction here.

Those who manage to get their hands on the limited lifetime passes will also receive a VIP experience for this year’s event, which includes opportunities to watch performances from the stage and eat dinners prepared by the Rose Garden’s celebrity chef.

FTX.US signed on for naming rights for UC Berkeley’s football field last September, as well as the Miami arena where the Heat play. The company’s CEO, Sina Nader, was named a Venues Now All-Star in 2021.

Coachella released its lineup last month, sharing that Harry Styles, Billie Eilish, Ye (the artist formerly known as Kanye West), and Swedish House Mafia. The most recent report the festival submitted to Pollstar saw the festival grossing more than $114.59 million and selling 250,000 in 2017. This year’s festival will mark the first time Coachella has returned since the COVID-19 pandemic after postponing (and subsequently canceling) both 2020 and 2021’s editions. Coachella will take place in Indio, Calif. on the weekends of April 15-17 and April 22-24, 2022.