Event Genius Signs Leading Events In Spain & Portugal

Cruïlla director Jordi Herreruela.
– Cruïlla director Jordi Herreruela.
All events that are part of the Cruïlla universe have partnered with Event Genius.

Event technology company Event Genius has signed multiple new clients, including Sónar Lisboa and Neopop in Portugal, and Cruïlla and Florida 135 in Spain.

The partnership will give these events access to Event Genius’ end-to-end solutions for ticketing, access control, travel, marketing and cashless payments. All deals were signed for a three-year period, a spokesperson told Pollstar.
Sónar Lisboa is the latest addition to the global Sónar festival family. It debuts in the Portuguese capital April 8-10. Performances take place across multiple venues in the city, and promoters expect some 25,000 fans per day.
Event Genius will also have a part to play in the 15th edition of techno festival Neopop, taking place in Viana do Castelo, Aug. 10-14.
In neighboring Spain, Event Genius has signed Cruïlla, the company behind the annual 25,000-cap festival by the same name in the Catalan capital of Barcelona. The three-year deal also covers ancillary events like Cruïlla Primavera, Cruïlla Tador, Cruïlla XXS and Cruïlla Comedy.
Florida 135, also known as “Catedral del Techno,” is Spain’s oldest active nightclub. It is already selling tickets through the new Event Genius partnership for its re-opening event on Feb. 26, with all 3,000 tickets selling out in under 12 hours, leading to a second sell out night being added, according to a press release from Event Genius.
Joaquín Cabós Moré, director, Florida 135: “Florida 135 has always been known for being on the cutting edge since opening more than 75 years ago. For this reason, we have decided to reach an agreement with a forward-thinking ticketing company, with the best technology and marketing tools out there. From the day we started working with Event Genius, we’ve had great success from all our ticketing and campaign efforts and we are really excited about this.”
Jordi Herreruela, director, Festival Cruïlla: “We couldn’t be happier about our agreement with Event Genius as our exclusive ticketing partner. Their dedication towards fans is totally aligned with our own. We really value receiving data that will help us improve our users’ experience, so we are excited that we can explore this aspect thoroughly with the platform provided by Event Genius.”