– Irene Agbontaen.
Director Of Artists Brand Strategy on UTA’s Music Brand Partnerships team in London.
UTA today announced that Irene Agbontaen has joined the agency’s Music Brand Partnerships (MBP) team in London as director of artist brand strategy.
In this newly created role, Agbontaen will focus on artist brand strategy for the London office’s European roster of clients. As her job title indicates, Agbontaen will develop strategies for artists in the brand partnerships space, find endorsement and sponsorship opportunities, and build long-term brands and businesses for artists.
Agbontaen brings over a decade of experience, during which she consulted with top brands such as Apple, Nike and YouTube Music. Additionally, she is the founder of accessible style brand TTYA London, an apparel brand offering essentials specifically cut for women 5’9” or taller.
“UTA has been a leader in successfully connecting the worlds of business and pop culture,” said Agbontaen. “I am so excited to join the team and focus on using creative thinking to develop strategies and long-lasting partnerships for talent.”
“Throughout her career, Irene has always been at the center of culture, design, and fashion,” said Toni Wallace, co-head of global music brand partnerships at UTA, “She is a tastemaker and entrepreneur who has continuously helped leading brands redefine how they connect with younger audiences and talent in music and the arts. She will be an invaluable asset to our London office and our clients around the world, and we couldn’t be more excited to welcome her to UTA.”
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