ASM Global APAC Appoints Commercial Director For Coca-Cola Arena Dubai

Dan Harris.
– Dan Harris.
The new commercial director for Coca-Cola Arena Dubai.

ASM Global announced that Dan Harris will join Coca-Cola Arena in Dubai as commercial director.

Harris has worked in the live events and entertainment industry for more than 20 years, which includes extensive experience at several UK venues within the ASM Global group.
Most recently, Harris has served as general manager at Bonus Arena Hull, as well as The Baths Hall and The Plowright Theatre in Licolnshire. He managed the pre-opening and launch of both Bonus Arena in 2018 and The Baths Hall in 2011.
He joins Coca-Cola Arena in Dubai “ahead of a busy calendar of events for 2022,” according to the press release announcing his appointment. Harris and his family will relocate to Dubai in March in order to take on his new role.
His appointment follows the promotion of Mark Jan Kar who assumed his role of general manager of the 17,000-capacity building in June 2021. 
Harris said, “I am looking forward to the challenge afforded to me in the Middle East, by ASM Global and Dubai Holding. It is great to see the return of live events in Dubai and I will be working closely with key stakeholders and commercial partners to continue driving the industry at Dubai’s home of live entertainment.’
Coca-Cola Arena.
– Coca-Cola Arena.

ASM Global APAC chairman and chief executive, Harvey Lister AM, commented, “As a proven leader within ASM Global, we are thrilled to welcome Dan to the team. Coca-Cola Arena has seen a strong recovery as it emerges from the pandemic and I am positive that Dan’s extensive background in events and venue management will greatly benefit the arena as Dubai cements itself on the global touring circuit.”

Iain Campbell, executive vice president, ASM Global – Gulf Region, added, “It is a great pleasure to welcome Dan to the team with his considerable knowledge and experience, supporting Mark Jan Kar and the Coca-Cola Arena team in the Gulf Region.”