– Rolling Loud 2022
Rolling Loud’s flagship Miami event returns to Hard Rock Stadium in Miami Gardens, Fla., July 22-24, topped by superstars Kanye West, Kendrick Lamar and Future, alongside the usual dozens of hip-hop artists of all kinds.
Additional performers on the bill include Gunna, Lil Uzi Vert, DaBaby, Playboi Carti, Lil Baby, Lil Durk, and Saweetie, up and comers like Don Toliver, Baby Keem, City Girls, and Ski Mask The Slump God, veterans like Gucci Mane, 2 Chainz, Three Six Mafia and ore. General admission tickets are available at 12 p.m. March 7, following an initial presale that sold out in two hours.
Miami 2022 will be Kendrick Lamar’s first Rolling Loud since Miami 2017, with his only show last year coming at AEG’s Day N Vegas event. A few weeks ago he took the stage as part of the star-studded Super Bowl halftime show with Dr. Dre, Eminem, Snoop Dogg and Mary J. Blige at SoFi Stadium in Inglewood, Calif.
Kanye, billed as just “Ye,” teamed up with Rolling Loud last week for the Donda 2 Listening Event in Miami, where he was joined by stars like Jack Harlow and Playboi Carti.
Last year’s Rolling Loud Miami was one of the first large-scale festivals to return after the pandemic, headlined by Post Malone, A$AP Rocky, with festival founders Matt Zingler and Tariq Cherif telling Pollstar more than 70,000 per day are now attending the event that started as a humble warehouse party in 2015.
Also promised this year are Rolling Loud events in Portugal as well as the WOO HAH! Fest in the Netherlands.
“The traditional measuring stick of a festival brand would be the amount of tickets they sell, amount of concerts, etc., and, to a degree, that is a good measurement,” Cherif said for a 2021 Pollstar cover story. “If you use just that, we stack up pretty high and we do well just on those numbers. But it’s a little more nuanced than that. When it comes down to brand building, it comes down to name recognition and word association. When people think about Rolling Loud, what do they feel? What’s that gut reaction? It’s been about creating that Disneyworld for hip-hop, creating that ideal destination and identity.”
The company is now presenting its own tours as Rolling Loud Presents, with the backing of Live Nation and with artists including Lil Baby, Rod Wave, Jack Harlow and others doing fully routed tours into the amphitheater and arena level.
“We believe in any artist that plays Rolling Loud, obviously,” says Cherif. “We wouldn’t book them at Rolling Loud if we didn’t. But a lot of artists are perceived as only able to tour regionally and do club dates elsewhere. But we’ve got Rod Wave doing amphitheaters across the country, and many are sold out – even when they’re not, there’s still thousands of tickets sold for someone that, previously when playing that market, would do a 1,000-person nightclub.
“We’re proving growth and proving that these artists’ fanbases are strong and the scene for the music is strong. If you put together a compelling ticket, people are going to come. We’ve been home for a long time and people want to get back outside. It’s just about proving it.”