ASM Global Appoints Jen Mitchell As General Manager Of AO Arena Manchester

Jen Mitchell
– Jen Mitchell
The new GM of AO Arena in Manchester, England.

Jen Mitchell will take on the role of general manager at AO Arena in Manchester, England, effective from April 2022, ASM Global announced today.

Mitchell joins from another ASM Global building, the first direct Arena in Leeds, England, where she has spent the past five years working as General Manager, leading the team successfully through an array of industry challenges and venue enhancements. 
With 23-plus years working in the venue and entertainment industry, Mitchell’s varied career includes working with venues and festivals from 400 seats to 80,000-capacity, and teams ranging from 30 to 800 staff. She has worked in Qatar, Australia, and several venues and organizations around the UK, including the opening of Kings Place, London, which famously held 100 concerts in its first five days of opening.
Mitchell said she was “thrilled to be joining the team at the iconic AO Arena and to be able to continue my career within the ASM Global family. There are exciting times ahead, and I look forward to being part of the journey as the venue continues to grow and bring world class entertainment to our valued partners and customers.”
Marie Lindqvist, SVP operations Europe of ASM Global, commented, “Jen has vast experience and a proven track record in delivering excellent results throughout her career, including her time at the first direct Arena in Leeds. Jen comes with great business acumen and is skilled in developing high-performing teams. So, we’re delighted that Jen is remaining a part of the ASM Global team and are pleased to announce her appointment as the new GM of the AO Arena, Manchester.”
Mitchell will commence her new role at AO Arena from April 2022, as the 21,000-capacity building looks at a busy year. Major live music events already announced include Dua Lipa (April 15), Celine Dion (June 5-6), Billie Eilish (June 7-8), Alicia Keys (June 11), Snoop Dogg (Sept. 1), Swedish House Mafia (Sept. 29), Justin Bieber (Feb. 25 & March 4), and many more.