Boxoffice Insider: Reba Wraps Tour With All-Women Lineup

Reba McEntire is set to complete her “Reba: Live in Concert” tour featuring a supporting lineup of up-and-coming women singer-songwriters after a string of 25 concerts booked primarily in U.S. arenas. A Chicago-area performance on March 19 at Allstate Arena in Rosemont, Ill., will wrap the tour that began last November in Durant, Okla., prior to the final nine shows of her Caesars Palace residency in Las Vegas with Brooks & Dunn in December. The tour’s first performance this year was a Jan. 13 event at Ford Center in Evansville, Ind.

The Country Music Hall of Fame member, who generally performs one-off concerts or appears at special events, fairs or festivals, last toured in fall 2013, playing a string of arena dates in Canadian cities. The shows followed her “All the Women I Am” jaunt that was booked in North American cities from fall 2011 through the following spring. Also on her schedule in 2012 was a headlining stint at the International Festival of Country Music with appearances in the UK, Switzerland and Germany.

Final box office figures have not yet been reported to Pollstar, but ticket revenues from the tour – originally planned for 2020 but postponed multiple times due to the COVID-19 pandemic – should easily surpass the $20 million mark based on reported box office counts from individual venues on the Live Nation-produced tour. With sales from nine of the arena performances reported, the average number of sold tickets per show was 10,868 for a gross average of $1.15 million. Ticket prices on the trek typically began at $49.50, although some markets had a lower-priced ticket, and the top price ranged from $225 to $273.50.

The women who supported the tour include Capitol Nashville recording artist Caylee Hammack, who opened the tour’s first performance of the year in Evansville along with the two shows after that.

Georgia native and TikTok personality Hannah Dasher followed with opening slots at the next three shows, while Caitlyn Smith, who has written songs for Kenny Rogers, Dolly Parton, Miley Cyrus and others, followed with three dates.

CMA Award-winning songwriter Brandy Clark opened the first three February concerts, held in Omaha, Neb., Springfield, Mo. and Little Rock, Ark., followed by three shows with Brittney Spencer, who has supporting dates slotted for this summer with Brandi Carlile and Maren Morris.

Finally, 2019 ACM New Female Artist of the Year winner Tenille Townes scored the support gig for the last three shows in February prior to McEntire’s two-show stint at Foxwoods Casino’s Premier Theater in early March. Then, the final three arena performances featured “Stompin’ Grounds” writer/artist Reyna Roberts as show opener.

Among the box office totals reported from the tour, the Rupp Arena in Lexington, Ky., logged the highest gross and the best ticket count with a $1.4 million haul from 14,247 sold tickets at a sellout on Jan. 28. McEntire has two previous concerts at the arena in the archives, both from the 1990s. The first, a sold-out show on Sept. 30, 1994, drew 17,706 fans for a $438,224 gross (valued at $839,000 in today’s dollars), and an April 5, 1997 co-bill with Brooks & Dunn brought in $392,748 ($694k today) from 9,943 sold seats.