Live Nation Acquires MMI, Taps Rhiza Pascua To Head New Philippines Division

Live Nation puts its stamp on the Philippines with the acquisition of Music Management International and appointment of Rhiza Pascua as managing director of Live Nation Philippines, the company announced today.

The move signals further growth across Asia for Live Nation, as MMI – spearheaded by Pascua – has been Philippines’ leading promoter.

Rhiza Pascua

Pascua led the effort to attract more global stars the nation’s capital of Manila and, in recent years, promoted sold-out concerts with artists including Madonna, Coldplay, U2, Harry Styles, Bruno Mars, Niall Horan, Maroon 5, The Chainsmokers, Dua Lipa, LANY and many more.

“Rhiza is a formidable operator and has put the Philippines firmly on the global touring map,” says Roger Field, president of Live Nation Asia Pacific. “We have a long-standing and successful relationship with MMI, and the launch of Live Nation Philippines is the natural next step in our committed growth in the Asia Pacific region. MMI adds another part to our network and our vision to deliver exceptional live entertainment experiences to music fans and more opportunities for artists to grow their audience across the world.”

Rhiza Pascua, Managing Director, Live Nation Philippines, adds, “Over the years, MMI has delivered industry-leading world-class services to attract the biggest and best talent to the Philippines. Through the launch of Live Nation Philippines, the sky’s the limit, and we look forward to bringing even more of the globe’s biggest stars and connecting fans with the artists they love and the magic of live.”