Cryptocurrency Exchange Luno is this year’s presenting partner of All Points East (APE) festival in London, Aug. 19-28.
The partnership has been facilitated by AEG Global Partnerships. It gives Luno the opportunity to educate festival goers about cryptocurrency via the Luno Lounge, which will be set up on the APE site in Victoria Park.
Luno will also run promotions and competitions for festival tickets via social media, and Luno customers will get fast track entry and other on-site benefits such as VIP upgrades.
The company also said it would work with artists to create “unique content about the opportunities of crypto,” according to the press release announcing the Luno/APE partnership.
This year’s All Points East is expected to attract over 350,000 festival goers across the festival’s many events. Headlining on the two main festival weekends are Gorillaz, The Chemical Brothers, Kraftwerk, Tame Impala, The National, Disclosure, and Nick Cave and the Bad Seeds.
Sam Kopelman, UK country manager at Luno, commented, “We’re delighted to be the presenting partner for All Points East this year. You only have to look at the line up to see that it’s a festival with real cultural relevance that attracts a forward thinking crowd. As such, it’s the perfect partner for us to develop a long term relationship with music fans, artists and the broader industry. Every day the relationship between crypto and music grows stronger, with blockchain innovations beginning to revolutionise the industry.”
Jim King, CEO of European festivals at AEG Presents, said, “All Points East has grown from strength to strength over the last four years. 2022 arguably has the strongest line up to date and so it’s the perfect opportunity for us to welcome Luno as the presenting partner for the festival. We will be working with Luno to add value to both fans and park users across the whole festival, especially during our midweek ‘In the Neighbourhood’ programme.”