SVP Booking, West Coast
A concert industry veteran with more than three decades of experience, Live Nation’s Simonitsch has played a vital role in developing the touring market for Latin artists in North America, one of the highest- ranking Hispanic women in the concert business. She has also been a prominent activist for inclusion within the industry as a member of the House of Blues Music Forward Foundation’s Board of Directors, setting up successful tours for the likes of Ana Gabriel and Yuridia.
Not just her career, but Simonitsch’s life was impacted when longtime client, the iconic Mexican Ranchero performer Vicente Fernández, passed away last December. She is now dedicated to carrying on his legacy with his son Alejandro Fernández, an international artist who performs annually in Las Vegas during Mexican Independence weekend in September, a show that celebrates his musical roots in that country.
Her 2021 highlights include booking Pepe Aguilar’s rodeo tour, Jaripeo Sin Fronteras, featuring his brother Antonio, and children Leonardo and Angela, the 18-year-old who is set to embark on her own solo tour. Emily points to another accomplishment in Mana’s summer residency at the Kia Forum in Inglewood, Calif., which got underway with two shows apiece in March and April, and will return in July and September for a total of 10 sold-out shows. “To have this legendary Mexican band perform multiple shows this year at a venue of that size is an amazing tribute to celebrate the magnitude,” she says proudly.
After surviving a pandemic, Simonitsch is looking forward to a return to a semblance of normalcy in the touring business. “Fans are eager to return to concerts and experience those special moments with their friends and family in person again,” she says. “We are confident this rise in demand will continue, especially because talent is also craving performing to live audiences.”