2022 Impact 50: Rebeca León

CEO & Founder
Lionfish Entertainment

When Rebeca León spoke to Pollstar in March 2020 during an interview for the inaugural salute to the Women of Live, she predicted exponential growth of the Latin market, with more tours headed to stadiums and arenas.

Since then, as live events have returned to stages post-pandemic, the demand for Latin artists has just grown stronger. Case in point – León’s management client Rosalía, who recently announced the “Motomami World Tour,” boasting 46 shows across 15 countries.

The tour goes along with the Spanish singer’s third studio album, the experimental pop / alternative reggaeton Motomami, which was released in March.

The routing kicks off in early July in Rosalía’s home country, with 12 dates across Spain. The trek includes two nights at WiZink Center in Madrid, Movistar Arena Argentina in Buenos Aires, The O2 in London, Accor Arena in Paris and two nights at New York’s Radio City Music Hall.

“Rosalía inspired me a lot as her Motomami was released to big critical acclaim and it’s amazing to see a woman breaking all kinds of boundaries in music: as a producer, a writer … we need more women in music represented this way,” León says.

Along with continuing to work hard to deliver for her clients – which also include rising Latin R&B singer St. Pedro and Dominican rapper Tokischa – León is focused on “elevating women in the entertainment business and in other areas.”

León started in the music business as an assistant at EMI and Sony Music and then spent 11 years on the touring side, running Latin operations as SVP for AEG Presents / Goldenvoice before departing the position in 2017 to focus on her own artist management company.

Other highlights of her resume include opening a production studio in 2019 and having previously overseen the careers of Juanes and J Balvin.