Activist Artists Management has expanded its operations in Asia, with the appointment of industry veteran Jonathan Heeter as head of Asia for the company.
In the new role, Heeter, who has more than two decades of experience in China, will maximize opportunities for Activist’s clients in Asia, particularly Greater China where he has represented major labels, artists and brands.
Activist’s music clients include The Lumineers, Alec Benjamin, Empire of the Sun, Grateful Dead, Dead & Company (co-managed with Azoff/Moir), Bobby Weir, Dwight Yoakam, Brittney Spencer, and Michael Franti & Spearhead.
Heeter is fluent in Mandarin after living in China for more than 20 years, where his experience includes working at Dentsu, Fender and Warner Music China.
“Jonathan has over 20 years of first-hand experience in China, where he built significant businesses and brands,” says Activist founding partner Bernie Cahill. “He has a proven track record in Asia and has maintained deep, high-level relationships throughout the region which makes him the perfect person to identify, support and expand our business.”
The statement says Heeter’s initial focus will be on positioning Activist’s clients to benefit from the next wave of digital innovation in Asia, as well as helping artists maximize their opportunities in Southeast Asian cities like Manilla and Jakarta.
“I’m thrilled to join the Activist team and help provide value for our clients in one of the most exciting entertainment markets in the world,” Heeter adds. “The growth potential throughout the region, including China, Korea and Southeast Asia, is tremendous and I’m looking forward to bringing expanded opportunities to our entire roster and a few select new clients.”