Sam Zussman Named Chief Executive Officer of BSE Global

Sam Zussman
Courtesy of Sam Zussman

Sam Zussman has been named BSE Global’s new Chief Executive officer. He will begin to transition into the new role this summer, joining full-time prior to the start of the NBA’s 2022-23 season.

Prior to joining BSE Global, Zussman had 16 years of experience with IMG \ Endeavor. The London-based executive represents clients such as Wimbledon, English Premier League, La Liga and UFC.

“We are thrilled to welcome Sam into the BSE Global family,” Joe Tsai, owner of BSE Global and Governor of the Brooklyn Nets said in a statement. “Sam comes to us with incredibly diverse experience in operating businesses and leading people. I am excited to partner with Sam as we develop a highly strategic approach to growing our business at BSE Global.”

Zussman’s new role will have him overseeing the advancement of BSE Global’s existing sports, media and entertainment business. He earned his B.A. and J.D. from Tel Aviv University, and his M.B.A. from Stanford University. As he steps into his new role, he will be relocating to New York City.

“I attended my first Nets game when the team played in New Jersey and have been impressed watching the organization evolve into what it has become today,” Zussman said in a statement. “Thank you to Joe Tsai, Clara Wu Tsai, and Ollie Weisberg for inspiring me with their passion and vision for this company, and for giving me the opportunity to lead it. I’ve spent the majority of my career learning new businesses and this position is an exciting next step. BSE Global has a great deal of momentum as we look toward the future.”

BSE Global is the parent company of the NBA’s Brooklyn Nets and their home arena, Barclays Center. The company also owns the Long Island Nets of the NBA G League and the NetsGC of the NBA 2K League.