CTS Eventim today announced that guests will have access to 5G network coverage at three of its 2022 summer festivals in Germany, thanks to its partnership with Ttelecommunications provider O2 Telefónica.
O2 Telefónica will provide each of the venues of Southside, Deichbrand and Highfield festivals, respectively with blanket 4G/LTE coverage as well as “its state-of-the-art 5G network, including on the powerful 3.6 GHz frequency band,” according to today’s announcement.
Frithjof Pils, MD of Eventim Live, explained, “When tens of thousands of people come together, as they do at our open-air festivals, network coverage has always been a challenge in the past. We are delighted that by offering 5G for the first time, O2 is providing our festival fans with a very special service and real added value. O2 and CTS EVENTIM are also working on other product and service innovations that we’re already greatly looking forward to implementing. This long-standing partnership also highlights the value of CTS EVENTIM’s assets for major brands. On this basis, we aim to massively grow EVENTIM Brand Connect in the near future.”
What is more, selected acts will be livestreamed via o2.de/music, where each festival has its own channel, and where fans can also access concert highlights of selected artists and bands as free on-demand videos.
Michael Falkensteiner, director of brand & marketing communications at O2 Telefónica Germany, commented, “After more than two years, festivals are back, and we are finally able to take our partnership with CTS Eventim to the next level. We, as one of the leading mobile telecommunications brands, and CTS Eventim, as one of the leading live entertainment providers, are combining forces to present O2 customers and all music lovers with outstanding moments. Whether it’s in person at the event, virtually via free live streaming or in the form of a video-on-demand concert. For us, this is another step in the process of evolving our core brand into a superbrand that sets us apart from our competitors and is both relevant and eye-catching.”
CTS Eventim and O2 Telefónica agreed a partnership in the area of live entertainment back at the start of 2020, which hadn’t yet come to full fruition due to the coronavirus pandemic. As part of the partnership, O2 customers benefit from exclusive 48-hour presales for concerts across Germany all year round. In addition, there is free live streaming as well as video-on-demand concert experiences from CTS Eventim festivals.
O2 also makes use of the online presence and media channels provided by Eventim Brand Connect, such as social media, newsletters, display ads and banner adverts, along with particularly target group-specific marketing and targeting opportunities. The comprehensive partnership is designed to run for several years.
The lineup at the festivals, which are all promoted by CTS Eventim subsidiary FKP Scorpio: Southside Festival (June 17-19) in Neuhausen ob Eck in the Swabian Alb region welcomes Martin Garrix, K.I.Z, Seeed, The Killers, Deichkind, Twenty One Pilots, Kings of Leon and Rise Against at this year’s edition.
Deichbrand festival (July 21-24) at Sea-Airport Cuxhaven/Nordhol will be headlined by Kraftklub, Steve Aoki and Trettmann. Also taking to the stage are Apache 207, Bausa, Bilderbuch, Capital Bra, Clueso, Dropkick Murphys, H-Blockx, Mavi Phoenix, Milky Chance, Nightwish, Provinz and Sido. In total, more than 90 acts have been booked.
Highfield Festival (August 19-21) at Lake Störmthal near Leipzig will feature bands ranging from pop to punk and from rock to rap. For 2022, confirmed acts include Deichkind, Limp Bizkit, Bad Religion, Casper, Kraftklub and Callejon.