The Azoff Company’s Giant Music Label Launches With Release by SwaVay

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The Azoff Company, headed by chairman and CEO Irving Azoff, has launched Giant Music, a new record label which last week released its first single by Atlanta trap artist SwaVay.

News of the label broke last Thursday (June 8) via an Instagram post by Brooks Roach, the label’s SVP of marketing and former marketing exec with Dave Holmes Management (Coldplay) and Atlantic Records, who posted the label’s logo (above) with the following:

“New chapter (officially) begins today!” Roach wrote. “Excited to share our new label with the world. Empower Artists. Embrace Independence. Giant Music.”

SwaVay’s deal with Giant Music came in a Def Jam press release the same day which announced the release of his new track “JUGG” and noted that the rapper had signed “to Def Jam/UMG through Giant Music.” The news may indicate a future partnership or distribution deal between the two labels.

In 2019, SwaVay shared a Grammy nomination for his contribution to “Elevate” (with DJ Khalil, Cordae, Denzel Curry, and Trevor Rich), from the “Spider-Man: Into the Spider-Verse soundtrack.” The release also announced SwaVay’s upcoming album Almetha’s Son.

Giant Music is the newest addition to the growing Azoff Company, which includes Full Stop Management, one of the world’s leading music management companies, headed by Jeffrey Azoff; Global Music Rights, a performance rights company; Oak View Group, a Global advisory, development and investment company for sports and live entertainment (and Pollstar‘s parent company); and Iconic Artists Group, dedicated to acquiring and managing a portfolio of select artists’ assets and preserving their legacies.

In addition to his role as a manager, Irving Azoff has worked as a record label chief (MCA Records), the top executive at Ticketmaster and Live Nation Entertainment and the personal manager of Eagles since 1974. He also counts among this clients Jon Bon Jovi, Jimmy Buffett, John Mayer, Gwen Stefani, Steely Dan and Maroon 5 among others.
Jeffrey Azoff is co-founder and CEO of Full-Stop Management, which represents a number of top-tier artists including Harry Styles, Lizzo, Haim, Anderson .Paak, Kings of Leon, James Blake, Roddy Ricch and Troye Sivan.

Veteran music exec Shawn Holiday, formerly head of urban at Sony Music Publishing and SVP at Sony Music Entertainment, reportedly is also working on the new label.

The name Giant reprises Azoff’s former venture, Giant Records, which launched in 1990 with Warner Bros. Records. In addition to the soundtrack to New Jack City, the label featured albums by  MC Hammer, Jade, Lord Finesse, Jeremy Jordan. Miles Zuniga,  Steely Dan, Warren Zevon, Oingo Boingo, Chicago, Deep Purple,  Brian Wilson, and Kenny Rogers,Big Hea d Todd and the Monsters, Color Me Badd, Thomas Dolby, Letters To Cleo, Too Much Joy and Blake Shelton.