ASM Global Appoints James Taylor As Sales Director Sports & Alternative Content UK Venues


ASM Global announced the appointment of James Taylor, who joins the company in the newly-created role of sales director for sports and alternative content for UK venues, effective September 2022.

In his new role at ASM Global, Taylor will be exploring and implementing new and diverse content in sports and entertainment. Using his expertise, he will focus on securing more high calibre sporting, e-sports and championship-level events, pushing the boundaries for new and alternative events for ASM Global’s portfolio of venues in the UK, including AO Arena in Manchester, OVO Arena Wembley, Olympia London, P&J Live Aberdeen, first direct Arena Leeds and more.

Taylor joins ASM Global from a nine-year stint at Wembley Stadium. Over the past five years, Taylor has managed the stadium sponsors and bookings for the venue across sports, entertainment and music. James’ role also included managing long-term stadium partners the RFL and EFL. During his time at Wembley Stadium, Taylor has secured major sporting events including Tyson Fury and Anthony Joshua boxing fights, as well as national and international Rugby and Football matches.

Prior to Wembley Stadium, Taylor worked for the Football Foundation managing Barclays’ main CSR programme associated with its sponsorship of the Premier League. Taylor project managed over 200 sports sites and projects across the UK funded by Barclays, working with leading Premier League clubs, Local Authorities and Governing Bodies.

Marie Lindqvist, SVP operations Europe of ASM Global, commented, “I am very pleased to have James joining our team with his background in sports and high profiled events. It’s a great appointment that will complement our UK programming team with James Harrison heading up the touring music shows. This new role is an important addition to grow and develop the most exciting, relevant and diverse calendar for the growing portfolio of stadiums, arenas, theatres and convention centres in the UK.”

James Taylor, sales director for sports and alternative content (UK) at ASM Global, addedd, “I’m really excited to be joining ASM Global in this brand-new role at such an exciting time for the business given the major investments taking place across ASM properties. I look forward to working with the team to bring world class events to ASM venues across the UK.”

James Taylor starts his new role from early September 2022.

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