Meek Mill and WME have announced a strategic partnership as part of Meek Mill’s Cultural Currency initiative. The new partnership sees WME representing Mill in all areas as they work together to identify new talents.
“Meek Mill is one of the most influential voices shaping our culture today, whether it be in art, business, or social justice, and his network is equally impactful,” WME President Ari Greenburg said in a statement. “This partnership will provide an important pipeline for WME to support future cultural influences and to provide Meek with another platform to continue building his business.”
Focusing on the next wave of cultural leaders, the partnership and Cultural Currency is designed to expand Mill’s business while identifying and supporting his network of artists, entertainers and athletes. The Cultural Currency and WME partnership aims to provide these talents with WME’s resources and present opportunities to expand their reach through the agency spanning film, television, music, books, digital, endorsements and more.
“The partnership between WME and Culture Currency is a strategic hybrid structure that will bring resources and opportunities to entertainers,” Meek Mill said in a statement. “I have grown and learned from the business in an unorthodox way that is effective through relationships built on talent and creativity. As entertainers, I see us as part of the first generation that truly has influence and connections spread throughout social justice, music, sports, the movie industry, politics, business and the tech world. Taking advantage of this opportunity will allow us to give others the same chance to catch their dreams. Thank you WME for opening the door to build this bridge.”
Mill’s last reported date to Pollstar’s Boxoffice took place on Oct. 23, 2021 at Madison Square Garden in New York City. The show saw support by Lil Uzi Vert and Giggs, with Mill selling out the venue with 10,582 tickets sold, seeing a gross of over $1 million.
Mill released his fifth studio album, Expansive Pain, on Oct. 1, 2021. Last month on July 11, it was announced that Mill ended his management deal with Jay-Z’s Roc Nation Entertainment. Mill and Jay-Z are continuing their work together with REFORM Alliance, their prison reform venture.