Since launching her career at Live Nation more than a decade ago, tour promoter Warda Baig has climbed up the ranks of the company ladder. While reflecting on the past 11 years of success, it’s hard to find where to begin.
“Many memories come flooding back and a few notable highlights are successfully opening and booking two brand new venues in the last five years in Dallas and Houston with headlining acts including Leon Bridges, Rüfüs Du Sol, KISS, The Killers, Nine Inch Nails and more,” Baig tells Pollstar.
This year has seen Baig working on Kendrick Lamar’s “The Big Steppers Tour,” featuring Baby Keem and Tanna Leone. Her love of live began at an early age, when she attended her first-ever concert.
“I remember going to my first concert at age 10 and I never imagined that I’d be working in this industry all these years later,” Baig says. “I started as an intern in the Chicago Live Nation office and have stayed with the company for the past 11 years. I remember the feeling of going to concerts at a young age with my family and seeing people I loved perform live. Once this opportunity to intern presented itself during my sophomore year of college, I couldn’t resist learning more about the industry that helped shape some of my fondest memories.”
Passionate about fostering the next generation of talent, Baig has eased her way into colleges to help mentor young women find their own path in the live music industry.
“I am currently part of a college mentoring program helping young women break into the industry and the piece of advice that I keep returning to is: Just because you haven’t seen it before, doesn’t mean you can’t do it. When I started working at Live Nation, I didn’t see people who looked like me, I didn’t have a network to help connect me, I had to forge a path forward in a world that was completely brand new. When I work with college students, I help encourage their creativity and passion into actionable steps to get roles and opportunities to develop their skillsets.”