UTA today announced that Anna Gregorek will join the agency as senior director of music brand partnerships (MBP), a newly created position. She will be based in London.
In her role, Gregorek will lead the UK brand business for UTA’s MBP division and will report to Alisann Blood and Toni Wallace, co-heads of global music brand partnerships.
Gregorek brings more than two decades of experience in the branding and music space. Prior to joining UTA, she served as a music commercial director at YMU Group and led brand partnerships and strategy for all management artists including Years & Years, Take That, Steve Aoki, Clean Bandit and MNEK.
Earlier in her career, she held roles at Warner Music Group, EMI Music, Dr Martens, Red Bull and North One Television. The roster of artists she has worked with includes Dua Lipa, Swedish House Mafia, Kylie, Gorillaz, Charli XCX and more.
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A joint comment from both Alisann Blood and Toni Wallace reads, “As we continue to expand our international footprint, Anna will be an incredible asset to our team and we’re thrilled to welcome her to UTA. She’s well respected within the industry and has extensive experience in pairing artists with European and global brands.”
In the past year, UTA has built momentum in its UK marketing presence with the acquisition of leading strategic advisory firm MediaLink and new hires in the MBP division with Irene Agbontaen and Sean Hendrie and additional hires in the Endorsements and Voiceover division. UTA also acquired top UK literary and talent agency Curtis Brown Group and US-based software and data analytics company MediaHound.