Wasserman Music Names Adam Krefman VP Of Brand Partnerships, Adds Agent Greg Horbal

Adam Krefman
Adam Krefman (Photo courtesy Wasserman Music)

Wasserman Music adds to its artist development team with the appointment of Adam Krefman as Vice President of Brand Partnerships and former APA agent Greg Horbal, who brings along his roster of clients, the company announced today.

Krefman comes to Wasserman following six years at Pitchfork/Condé Nast, where he served as Executive Director of Festivals and Activations working on deals with brands like Pandora, Goose Island, Sonos, MailChimp, Vans, and others.

He was a consultant on business development and partnerships for Primavera Sound and its inaugural L.A. festival, the associate publisher of McSweeney‘s, and publisher for Lucky Peach magazine.

“Wasserman Music’s EVP & Managing Executive Sam Hunt said. “He will be an incredibly valuable resource, benefitting all our clients as they work alongside him on career strategy and brand building.”

Horbal joins Wasserman following seven years at APA, bringing with him clients including Alex G, Beach Bunny, Cavetown, Chloe Moriondo, Indigo De Souza, Jeff Rosenstock, MICHELLE, Penelope Scott, Pinegrove and The Walters.

His early years included work as a multi-instrumentalist for indie band The World is a Beautiful Place & I Am No Longer Afraid to Die, with whom he toured for two years supporting their debut album. As the band’s most business-minded member, Horbal chose to get off the road and become an agent, where his ear for great music was widely recognized.

“Greg Horbal’s knack for discovering new and developing talent is outstanding. We feel that the commitment to artists and the insight he brings to the team are invaluable and we’re so pleased to welcome him to Wasserman Music,” adds Jackie Nalpant, Wasserman Music’s EVP and Managing Executive:

“Throughout my career I’ve admired the work and commitment of Wasserman Music’s agents to delivering for their clients and I am excited to start the next chapter of my career with this team,” adds Horbal.