Thomas Ovesen told Pollstar he was pleased with his first show promoted by his new business in the Middle East post-pandemic: the sold-out 50 Cent concert at Dubai’s Coca-Cola Arena, Sept. 30.
Ovesen, who has promoted some of the biggest names in music in the region, launched T.O.P. Entertainment earlier this year. The Sept. 30 show by 50 Cent, which sold north of 13,000 tickets, according to Ovesen, represented the first major superstar promoted by T.O.P.
The second would have been two Justin Bieber concerts at the same venue, Oct. 8-9, but the artist stepped back from his ‘Justice World Tour,’ citing the need to prioritize his health, as reported by Pollstar last month.
Ovesen said, “On the back of having had two sold-out Justin Bieber October shows cancelled, this is as good a start to the new venture and season I could wish for, and the partnership with APA and Coca Cola Arena on this capacity show assures me of the regional live industry potential and that I was right to trust a strong UAE presence as best base for the Middle East operation.”
Thomas Ovesen spoke at length about the Middle East’s touring potential in Pollstar’s recent special on the region.