See Tickets Announces Additions To Executive Committee, Boris Patronoff As Group COO

Laurent de Cerner, Marijke van den Bosch, Rob Wilmshurst, Leanne Lipscombe, Boris Patronoff and Adriana García-Abril Ruiz.

See Tickets has announced several new appointments among its executive ranks, with Boris Patronoff becoming chief operating officer of See Tickets Group while remaining CEO of See Tickets in North America.

Patronoff launched See Tickets in North America in 2014. He also chairs the Advisory Board of the (National Independent Venue Association (NIVA), which See Tickets helped form in 2020. Patronoff as COO succeeds Karim Ayari,  who returns to See Tickets parent company Vivendi to work on strategic initiatives for See Tickets Group.

Other appointments to announced today include Marijke van den Bosch becoming CEO of Benelux and Germany for See Tickets. Adriana García-Abril Ruiz becomes managing director of Iberia for See Tickets, Laurent de Cerner joins as new CEO of See Tickets in France and joins See Tickets Executive Committee. He remains the President of popular Paris concert hall L’Olympia, which he joined in 2015.

The See Tickets Group Executive Committee now comprises five members, with Rob Wilmshurst (Group CEO), Patronoff, Leanne Lipscombe (Group CFO), Marijke van den Bosch and Laurent de Cerner.

“I am thrilled about these appointments across the Group,” Wilmshurst said in the announcement. “With Boris Patronoff, we have been able to find an ideal internal successor as Group COO. We are delighted that he will continue to bring his leadership and experience at Group level. I would like to thank Karim Ayari for his outstanding work in building our organization and helping us navigate the challenging environment of the last couple of years.”

Wilmshurst added, “I am very excited to promote the next generation of leaders in the Group with Marijke van den Bosch and Adriana Garcia-Abril Ruiz. I also warmly welcome Laurent to the business. He will bring years of knowledge and experience with venues and promoters to continue to strengthen our position in the French market.”