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Lucy Noble Joins AEG Presents As Artistic Director
Lucy Noble has joined AEG Presents as artistic director, a new position created to develop and expand AEG’s touring and live events business.
Noble leaves the Royal Albert Hall, where she joined in 2001, working her way up the ranks to become artistic and commercial director, a position she held from 2013 to 2021, when she was appointed as the Hall’s first artistic director – the same title she’ll now carry for AEG Presents.
She joins AEG Presents’ European senior leadership team, assuming “responsibility for setting the artistic direction across the company’s live touring and events business, driving expansion into new areas,” according to the press release announcing the appointment.
AEG Presents, by its own admission, produces and promotes over 11,000 shows worldwide. Noble will “oversee content creation, as well as the production of new events, currently untapped by the business, driving expansion and further development for the industry leader,” the announcement continues.
Behind The Curtain: Lucy Noble
Noble also assumes responsibility for promoting and touring shows, with an initial focus on the UK, followed by an eventual expansion into Europe and other territories.
The Royal Albert Hall enjoys a reputation for putting on a vast and diverse program, inside and outside the main auditorium, and most of it has been Noble’s doing. She bringst “a wealth of programming, engagement, production, technical and partnerships experience” to AEG Presents.
AEG Presents UK CEO, Steve Homer, commented, “Professionally, this is a huge win for AEG and only strengthens our world-class reputation; I can’t wait to see the creativity and direction she’ll bring to our AEG Presents business as we move forward on this exciting next phase in our journey. On a personal level, I’m extremely chuffed – I’ve worked with Lucy for many years and it’s always been a wish of mine to bring her over to our side of the fence. We’re thrilled this is now a reality.”
Lucy Noble, AEG Presents new Artistic Director, added, “I’ve worked closely with the AEG team for many years and have long since admired their work – to join a leader of this calibre, working across live music and events, is something I can’t wait to be part of. After a two decade tenure, I count many of my colleagues as dear friends and as such, it was always going to take something pretty spectacular to draw me away from ‘The Hall.’ While it will always hold a special place in my heart, I’m excited about what’s to come.”
Noble is an executive member of LIVE, as well as chair of the Live Group’s Venues sub-committee, and most recently served as chair of the National Arenas Association. This year she received the NAA Award for Outstanding Contribution to the National Arenas Association and the Live Music Industry.
She will assume her new position at AEG in the coming months.