Geni Lincoln, who started her career in live at Universal Amphitheater for House of Blues Entertainment (which became part of Live Nation during her tenure) returns to the Live Nation fold as its new President of California Region, the company announced Oct. 19. The move comes after nine years at the Kia Forum in Inglewood, California, where she rose to GM and senior vice president of live events.
In her new Live Nation role, Lincoln will oversee all booking, marketing and business operations in California for the company.
Rich Best, who served as the previous President of California Region is now joining Live Nation’s global promoting team. Under the leadership of Arthur Fogel and Omar Al-joulani, the global promoting team works on worldwide outings with some of the largest and most prestigious artists in music including The Weeknd, Billie Eilish, Harry Styles, Post Malone, Bruno Mars and more.
Best has been with Live Nation for more than 20 years, and in his time as a promoter has continued to help a roster of artists plan worldwide tours including Pearl Jam, Rufus Du Sol, and more.
During her time at the Kia Forum, Lincoln was part of the team responsible for maintaining the venue’s high rankings every year and transforming the artist experience at the Kia Forum. Live Nation booked hundreds of shows during Lincoln’s time at the Kia Forum, so she has worked very closely with much of the team she is now leading.
“We are thrilled to welcome Geni back to Live Nation, leading our California team,” said Jordan Zachary, Co-President US Concerts. “In her prior role at the Forum she has worked incredibly closely with our teams and we’re excited to see her continue to support even more of our division and the artists we support across California.”
“This is a great opportunity for my friend Geni and I give her a warm welcome to one of the most vibrant concert markets in the world,” said Rich Best. “At the same time I’m incredibly excited to take the next step living out my dream working with artists on a global stage.”
“I am very excited to return to Live Nation and join the stellar California team,” said Geni Lincoln. “I have been fortunate enough to have worked with some of the best teams in the business and look forward to continuing growing those relationships in this role at Live Nation.”
In addition to her work in live events, Geni has also spent the last five years volunteering with Rock n’ Roll Camp for Girls in Los Angeles – a non-profit social justice organization empowering young girls through music education.