Industry Veteran Rob Prinz Launches New Agency MLB


Rob Prinz – who has held positions at all of the major agencies and worked with some of the biggest artists in the live business – has launched his own booking agency. MLB is based in Los Angeles with a client roster that includes Jerry Seinfeld, John Hiatt and Sinead O’Connor.

The news follows CAA’s acquisition of ICM Partners earlier this year, a deal that was valued at $750 million and finalized in June after a 10-month delay seeking regulatory approval. 

In February 2021 Prinz stepped down as ICM Partners Head of Worldwide Concerts with Mark Siegel, ICM’s Head of Music, taking over the helm, as part of a new Concerts Division leadership structure. The announcement noted that Prinz would remain at ICM as partner and agent.

As previously reported, Prinz and ICM Partners CEO Chris Silbermann led ICM’s growth as the company navigated a turbulent 2020 including overseeing a partnership with London-based Primary Talent International in March, along with recruiting nine top music agents.

Prinz joined ICM in 2015 as the Co-Head of Worldwide Concerts after spending 14 years at UTA, where he held the role of Head of Music/Personal Appearances.

He began his career at Home Run Agency, then worked for William Morris Agency, followed by an 11-year stint at CAA .

Prinz was recognized in 2019 as part of Pollstar’s inaugural Impact 50 list, honoring the executives having the most impact on the live business, and again in 2020. 

“For me, nothing beats when you get an artist early in their career and the rest of the world doesn’t know about them yet,” Prinz told Pollstar in 2020 as part of his Impact 50 interview. “If you see something or hear something and get involved in a very early stage, and help them become household names.

“Whether it’s Jerry Seinfeld, Madonna, Celine Dion, when you sign somebody and take it to the world, that’s to me why I got into the business and gets my engine going every day …”