Rising Rap Artist Tay B Signs With Giant Music

L-R: Shawn Holiday, Tay B, Matt LaMotte, and Irving Azoff

Detroit rapper Tay B has signed with Giant Music, launched in June and headed up by Shawn Holiday, former Sony Music exec and head of urban, along with Irving and Jeffrey Azoff.

Tay B released 4EVA IN MY BAG earlier this year via AFLN. In 2021, Tay and Lil Baby collaborated on the track and video for “Rich All My Life,” which has accumulated more than 1.6 million views on YouTube.

He’s managed by Shoop of AFLN Tour Management Group and Markeisha Darden of Inspire1st Management & Consulting.

Giant Music’ first signing, which also announced the company’s formation, was Atlanta trap artist SwaVay.

Giant Music is the newest addition to the growing Azoff Company, which includes Full Stop Management, one of the world’s leading music management companies, headed by Jeffrey Azoff; Global Music Rights, a performance rights company; Oak View Group, a Global advisory, development and investment company for sports and live entertainment (and Pollstar‘s parent company); and Iconic Artists Group, dedicated to acquiring and managing a portfolio of select artists’ assets and preserving their legacies.