WME Signs Snoop Dogg In All Areas

Amy Harris / Invision / AP
Snoop Dogg performs at the New Orleans Jazz & Heritage Festival May 6.

Snoop Dogg has signed with WME in all areas.

“WME is the only place that can handle the career I’ve built and grow it even further,” Snoop Dogg said in a statement. “I look forward to gettin’ it with the WME team to continue innovating across music, film, TV, business, and digital and break barriers across entertainment.”

This year has already proven massive for Snoop Dogg, who performed at the Super Bowl LVI Halftime Show and won a Primetime Emmy Award for the event. He also acquired legendary Death Row Records, which had been his debut record label and also home to icons including Dr. Dre and Tupac.

Snoop continues his variety of ventures outside music, including a newly-opened storefront in Inglewood, California, called Snoop Dogg’s Clothing. A Snoop-curated Funko store will be opening in the same plaza next year. He also launched Broadus Foods, a family-owned food product company, and this year launched a TV show on YouTube named “Doggyland,” in addition to a plethora of other ventures.

Throughout the year, Snoop Dogg has been touring headlining shows of his own and as rap supergroup Mount Westmore. Mount Westmore nearly sold out San Diego’s Pechanga Arena on May 19, grossing $1 million, while Snoop Dogg’s May 21 show at Bakersfield, California’s Mechanics Bank Arena grossed $629,012, according to reports submitted to Pollstar‘s Boxoffice. One of the biggest highlights from Mount Westmore’s tour was two shows on March 24 and 25 in Tulsa, Oklahoma’s BOK Center, which grossed a total of $1.7 million. March 26 then saw them bring the show to Nashville’s Bridgestone Arena, grossing $1.4 million.