Ticketmaster Cancels Public Sale For Taylor Swift ‘Eras’ Tour

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Taylor Swift accepts an award onstage during the MTV Europe Music Awards 2022 held at PSD Bank Dome on November 13, 2022 in Duesseldorf, Germany. (Photo by Jeff Kravitz/FilmMagic)

Look what you made them do.

Ticketmaster announced Thursday that Friday’s schedule public sale for Taylor Swift’s “The Eras Tour” will be a no-go.

“Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public on-sale for Taylor Swift | The Eras Tour has been cancelled,” the ticketing giant tweeted at noon Pacific time.

The Verified Fan presale crashed Ticketmaster’s website Tuesday, forcing delays for the Pacific time zone sales and postponing the scheduled Capital One cardholder sale to Wednesday.

The predictable ensuing firestorm reignited the always-bubbling debate about Ticketmaster’s near-stranglehold on the ticketing sector of the live entertainment industry, drawing recriminations from fans and lawmakers.

Even before tickets went on-sale, expected demand led promoters Messina Touring Group, a division of AEG Presents, itself the prime competitor to Ticketmaster parent Live Nation, to add multiple dates throughout Swift’s run across U.S. stadiums.

American fans who want the Swift live experience must now hope even more dates are added. Another option is renew passports, as Swift has yet to announce international dates.

Also Thursday, Live Nation chairman Greg Maffei told CNBC that the problems Ticketmaster experienced are simply a function of Swift’s popularity, and the fact she hasn’t toured widely since 2019’s “Reputation Tour.

“The Live Nation team is sympathetic to the long wait times and fans who couldn’t get what they wanted,” Maffei told CNBC. “Reality is it’s a function of the massive demand that Taylor Swift has. The site was supposed to be opened up for 1.5 million verified Taylor Swift Fans. We had 14 million people hit the site – including bots, another story, which are not supposed to be there. And despite all the challenges and the breakdowns, we did sell over 2 million tickets that day. We could have filled 900 stadiums.”