IMPACT INTERNATIONAL: UK/EURO HONORS
Agent, X-ray Touring
Continuing A Legacy
Coldplay ranked No. 8 on Pollstar’s Top Touring Artists of the Decade list, grossing $731.8 million in the 2010s and sharing the Top 10 with stars like Beyoncé and Taylor Swift and rock legends like The Rolling Stones, Paul McCartney and U2.
The late Steve Strange, co-founder of X-ray Touring, who signed the band when he saw them performing at a 200-capacity venue in London, told Pollstar when the list came out in 2019, “Coldplay is one of the best live acts of all time. I’ve watched them develop from an artist playing small clubs, to multi-stadium level. Even from the beginning, it was evident – this was an act that was going to dominate the world.”
Strange, who passed away last year, left a legacy that is continued by X-ray’s Josh Javor, who always worked closely with his mentor on his entire roster, which also includes Eminem, Queens of the Stone Age, Snow Patrol, Phoebe Bridgers, and many more. Coldplay has been represented by X-ray outside of the U.S. and Canada for more than 16 years.
Based on Pollstar’s current box office data, Coldplay are well on track to report one of the biggest tours of 2022. The tour, which supports the band’s latest album, Music of the Spheres, and continues to visit stadiums worldwide through 2023, made Pollstar’s co ver in October 2021 for kicking off “a new era in sustainable touring,” cutting direct emissions by 50% compared to their previous world tour. It was the perfect show to open the brand-new Climate Pledge Arena in Seattle (operated by Pollstar parent company OVG) last October. One of the most fascinating aspects of the tour setup is a kinetic stadium floor, acting as a mobile, rechargeable show battery.
It’s not just the sustainability aspect that makes the tour stand out. According to Javor, “It’s the total package: incredible songs, groundbreaking production. It makes the audience feel like they are part of the show.”