2023 Concert Market Rankings: No. 2 Las Vegas

Adele performs onstage during the opening of her long-awaited “Weekends with Adele” residency at The Colosseum at Caesars Palace on Nov. 18, 2022, in Las Vegas. Photo by Kevin Mazur / Getty Images / AD

Residencies, Big Shows & A Whole Lot Of Entertainment

Reported Market Gross: $518,813,927
Reported Ticket Sales: 3,420,314
Average Ticket Price: $151.69

What happens in Vegas, stays in Vegas – except for ticket sales reported to Pollstar’s Boxoffice.

As in many markets across the country, Bad Bunny claimed the biggest stadium show with two nights at Allegiant Stadium Sept. 23-24 that grossed $24.4 million. The Matchroom Boxing-promoted third bout between middleweight greats Saul “Canelo” Alvarez and Gennadiy Golovkin was the top arena event reported, grossing nearly
$22 million at T-Mobile Arena Sept. 17.

Silk Sonic earned the top grossing auditorium/theatre show with three nights at Dolby Live at Park MGM Las Vegas, while Kane Brown at Laughlin Event Center claimed the top amphitheatre. Three shows from Cody Jinks at The Chelsea At The Cosmopolitan was the top club report.

As the Entertainment Capital of the World, Las Vegas offers shows for every taste, from spectacular residency gig, to Cirque du Soleil, EDM ragers, Penn & Teller magic, boxing and burlesque. With so many performances, how do you stand out in the market?

“You have to be really aggressive and extremely responsive,” Crystal Robinson, vice president, entertainment & activation at Palms Casino Resort, says. “Because there are so many different venues in town, you want to do things that match who your core customer is. You have to have a really strong identity of who you are. But then you’ve got to leave a good percentage to explore and be daring and open yourself up to something that may not be as middle of the road or as expected for your brand.”

One example was how the Pearl Theater at the Palms pulled off a last-minute show from Bring Me The Horizon, Knocked Loose and Landon Barker that was booked the day-of, Oct. 22, after the first day of When We Were Young festival was canceled by dangerous winds.
“In this market, you’ve got to have a little bit of grit.” Robinson adds. “You got to have some guts … That’s where the opportunity lies.”