AEG Europe Appoints Sustainability Director

Sam Booth Headshots
Sam Booth, AEG Europe’s director of sustainability.

AEG Europe announced the appointment of Sam Booth as director of sustainability.

“In this new role, Booth will provide strategic direction, expertise, and support to AEG Europe’s various business units as they continue to transition to net zero and confront the impact of the climate emergency on the business and operations,” according to a press release sent out today, Jan. 10.

Booth has over 10 years experience working across event production and sustainability projects with some of the world’s biggest brands, including Nestlé, adidas, and Pernod Ricard.

He will help AEG Europe minimize any negative environmental impact, and expand existing initiatives, from powering events and venues with 100% renewable energy sources to banning single-use plastic across venues and festivals.

The Year In Sustainability: What’s Doable And What’s Next

There are unique examples, as well, like the onsite wormery at The O2 in London, or over 50,000 bees that live on the roof of Mercedes Benz Arena in Berlin. The O2 recently became the first arena in England to receive Greener Arena certification awarded by A Green Festival Ltd.

“We entertain millions of fans across thousands of events annually and as such, we are acutely aware of our responsibility and take care to lead by example to ensure a sustainable industry and a healthier planet”, said John Langford, chief operating officer, AEG Europe.

The Pollstar and VenuesNow Impact International honoree added, “Given Sam’s exceptional background in this field, we are so excited to have him join the team to focus on and lead the development of these plans.”

Speaking about his new role as AEG Europe’s director of sustainability, Booth added, “I am absolutely thrilled to be joining the AEG Europe team. As leaders in their field, they understand the importance of taking a proactive role in introducing a sustainability strategy that sits at the heart of the business to drive the industry towards a more sustainable future, which is why I can’t wait to get stuck in and be a part of it.”

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