ASM Global Buys Talent Buyer Madison Entertainment

Venue management company ASM Global is the new owner of talent-buying agency Madison Entertainment, the companies announced Tuesday.

Founded by industry veteran and Pollstar Talent Buyer of the Year winner Roger LeBlanc, Madison has a client base ranging from small-capacity venues to larger concerts series and festivals including KAABOO Del Mar, Mempho Music Festival and Tampa’s Gasparilla Music Festival. Madison books thousands of shows each year with both emerging artists as well as some of the music industry’s biggest names including Red Hot Chili Peppers, Foo Fighters, Zac Brown Band, Aerosmith, Pink and more.

Madison will operate as a wholly owned business unit of ASM Global and continue to serve its current client base of music clubs, theaters and festivals while also dedicating personnel and resources to booking ASM Global managed arenas and its network of= theaters and amphitheaters.

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Roger LeBlanc accepts the Nightclub Talent Buyer of the Year Award during the 26th Annual PollStar Awards at Ryman Auditorium on February 21, 2015 in Nashville, Tennessee. (Photo by Rick Diamond/Getty Images for Pollstar)

“We chose to align with ASM Global because they are the market leader in venue management. We are excited about the opportunity to expand existing live-music content throughout the extensive network of ASM Global facilities and look forward to great success exploring these opportunities with our many music-industry partners and friends,” LeBlanc said.

“We are committed to add resources to our promoter and live content division in order to ensure that all of our managed venues continue to be leaders in live-event performances,” ASM Global President and CEO Ron Bension said. “Under Roger’s leadership, the addition of Madison Entertainment will further grow live music content for our clients, particularly within our industry-leading nationwide theater network. We are excited to add Madison to join and assist our existing in-house talent bookers and general managers at these incredible venues.”

“We are delighted to have Roger and the Madison team join ASM Global,” said Doug Thornton, ASM Global executive vice-president arenas, stadiums and theaters. “Having a team of talent buyers to assist our in-house bookers and general managers will add a new dimension to our ability to provide live-music content within our managed venues while continuing to expand and grow the existing Madison client base.”

Since its formation in 2019 as a merger of AEG Facilities and event management company SMG, ASM Global has come to operate a portfolio more than 350 arenas, stadiums, theaters and convention centers.