Chayce Cheatham has joined Creative Artists Agency as a Brand Partnerships Executive within the Music Touring department, a role which will see her specialize in the Hip-Hop/R&B space.
An announcement from CAA notes that Cheatham, who will be based in the Los Angeles office, will also work in other areas.
Cheatham previously worked at TikTok where she led the UMG relationship by working with artists, labels and teams to promote and market releases on the video-sharing app. During her time at the company she created and led TikTok’s R&B initiative #RnBvibes, helping onboard and activate content from R&B artists and fans.
Her resume also includes time at Hitco, where she served as the Associate Director of Commercial Accounts and Revenue.
Cheatham was named to Pollstar’s 2021 Impact Next Gen list, honoring rising executives in the music industry. She also appeared at Pollstar Live! in 2021 on the panel “Changing Lanes: How to Turn Shutdown Fan Engagement Into Post-Pandemic Ticket Sales.”