APA Promotes Six, Including Jon Moss And Griffin Perkiel To Agents, In Music Department

APA Moss Perkiel
APA’s NEWEST MUSIC AGENTS (L-R): Griffen Perkiel and Jon Moss.

APA has promoted six members of its music department, including Jon Moss and Griffin Perkiel to music agents, according to an announcement made Feb. 21 by Bruce Solar, APA’s head of music.

In addition to the agents, Becca Wilson becomes head of tour marketing, and Paul O’Loughline, Max Rosenfield and Nina Swift were named to music department coordinator positions.

These moves come as APA continues to grow its Music Department since CAA’s acquisition of ICM Partners, which has seen APA hire senior music agents with deep rosters including Mitch Blackman, Mike Hayes and Chris Smith from ICM, Steve Kaul from CAA, Jeremy Holgersen from UTA as well as Josh Lanham and Sam Sauerhaft who came over in comedy touring from ICM and from management, respectively. 

Those agents brought with them more than 200 artists including, Aly and AJ, Jon Bellion, blackbear, Belinda Carlisle, Cypress Hill, Go-Go’s, JAX, Ms. Lauryn Hill, Theory of a Deadman, Kamasi Washington, and comedy touring acts including Martin Lawrence, Mike Epps and Felipe Esparza.

“We have greatly enhanced our Music Touring footprint over the past six months, by signing over 200 exciting artists who come to us through the many established agents from major agencies that we brought to APA,” Solar said in a statement. “The promotions today of Jon and Griffin to agents, Becca to Head of Marketing and Paul, Max and Nina to coordinators, are richly deserved and gives us the added people power we need to smoothly handle our growth, while rewarding a strong group of diverse young executives who have earned their promotions by making it happen for our clients.”

Moss, a native of Grand Rapids, Michigan, began his career in 2015 in management at Frank Salomon Associates in New York. He joined APA in January 2020, assisting Christianne Weiss, VP & head of adult contemporary and later Craig Newman, VP & head of performing arts. 

With Weiss and Newman, Moss worked with clients such as Smokey Robinson, Frankie Valli, Micky Dolenz, Marie Osmond, Bachman Cummings, STARSHIP, The Fab Four and more. Moss is responsible for booking Fairs and Festivals for the Concerts Department, and currently works with clients Al Olender, Isabel Pless, and Mikaela Davis.

Perkel grew up in Park City, Utah and upon graduation from Colorado Mesa University was hired into the mailroom of APA, where he worked for Guy Richard. Perkiel briefly moved to Live Nation but quickly returned to the agency world at ICM Partners to work in the contemporary music department. 

As an assistant to Mike Hayes, Perkiel focused on developing younger artists, coordinating tours for national artists and handling festivals.  During the ICM / CAA [Creative Artists Agency] merger, Griffin joined Hayes at APA as department coordinator. Now promoted to agent, Perkiel is heavily involved developing his own clients while supporting a wide range of businesses within the APA Music Department.  He currently works on BabyJake, Riz La Vie, Ayleen Valentine, The Lagoons and Skizzy Mars, among others.