Cuffe & Taylor Take On Forest Live In The UK

Forest Live concerts at Thetford Forest Suffolk. Credit Lee Blanchflower 2
Atmosphere at a previous Forest Live concert, this one taking place at Thetford Forest, Suffolk. (Picture by Lee Blanchflower)

Cuffe & Taylor, a Live Nation subsidiary, have agreed to an exclusive seven-year contract with Forestry England to present its major outdoor live music series, Forest Live.

Cuffe & Taylor came out on top in a “competitive tender process,” and will “program, present and provide the framework for outdoor shows at up to seven forest venues across England from summer 2024,” according to a press release from Live Nation, which acquired the English promoters in 2017.

Forest Live concerts at Thetford Forest Suffolk. Credit Lee Blanchflower.
Birdseye view of Forest Live at Thetford Forest, Suffolk. (Picture by Lee Blanchflower)

Forestry England, England’s largest land manager, cares for the nation’s 1,500 woods and forests. The Forest Live event series introduces forests to new audiences in unique, natural woodland arenas around the country. More than two million people have attended a Forest Live gig over the last 22 years, with sold-out concerts from a huge range of artists.

Working with Cuffe & Taylor, Forestry England will now have access to even more global and high-profile artists with plans to present up to 32 concerts a year to a combined audience of more than 250,000 people at sites in Staffordshire, Cheshire, Suffolk, Gloucestershire, Kent, North Yorkshire and Nottinghamshire.

Cuffe & Taylor are committed to making sure their events work towards Forestry England’s net zero ambitions and Live Nation’s Green Nation Charter.

The Cuffe Taylor team with Forestry England
Here’s to a successful collaboration: the teams of Cuffe & Taylor and Forestry England.

Cuffe & Taylor founder Peter Taylor commented, “We are incredibly excited to announce this brand new partnership with Forestry England. For more than 10 years we have presented live concerts and shows to millions of people across the UK – with the vast majority of those in an outdoor setting. Leveraging our wealth of experience we now look forward to working in some of the most beautiful locations across England to build on and potentially expand the brilliant Forest Live concerts.”

See: Cuffe And Taylor To Program The Piece Hall UK For The Next Five Years

Dan Bell, Head of Forestry England’s events and commercial visitor programs, added, “We are delighted to have selected Cuffe and Taylor as our chosen co-promoters and are excited to work with them as we build on the success of Forest Live in this exciting new chapter.

“Over the last 22 years, we have welcomed audiences to our forests to experience some incredible live music with us. We want to express our sincere gratitude and thanks to David Barrow, who has been our principal contractor and booker over that period. What David and his team, alongside all our loyal contractors and suppliers, has helped Forest Live achieve has been truly incredible.

“Cuffe and Taylor are experts in the live entertainment industry and with our new partnership, we will continue to deliver high-quality live music experiences for our customers while securing high profile artists for our concert series. They share our ethos to provide a sustainable future for people, nature and the climate. That attitude is very important to us as we strive together to make sure the nation’s forests will thrive and be enjoyed for generations to come.”

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