Features
Mammoth, AG Ent. & Eventim Live Join Forces
CTS Eventim, and U.S. promoters Mammoth, Inc., and AG Entertainment Touring have announced the creation of a joint venture, which “will strengthen their positions in the worldwide touring market, signing top level acts for U.S. and global tours, according to the announcement, which states, “All three entities will utilize their vast resources and networks to the partnership.”
See: Promoter Legend Michael Cohl Partners With CTS Eventim
Mammoth was founded in 2006 by Jeff Fortier and Josh Hunt, and produces a wide range of events including tours and festivals, with offices in Lawrence, KS, Kansas City, MO, New York, Los Angeles, the Pacific Northwest and more.
AG Entertainment was created in 1996 by Alex “AG” Gidewon as a nightlife company based in Atlanta, GA. It has grown a lot within the past 15 years, adding a touring business along the way. The company has worked with artists including Lil Baby, Future, Da Baby, City Girls, Lil Durk, Gunna, Gucci Mane, Rod Wave, Nardo Wick, and more.
CTS Eventim, which holds a majority stake of both companies in the joint venture, will benefit from both Mammoth’s and AG Entertainment’s established position in the U.S., while the new partners will profit from Eventim Live’s worldwide network with its portfolio of products and services around live events and ticketing.
The partnership with Mammoth and AG Entertainment Touring sees the Eventim Live network grow to 38 promoters active world-wide, and further strengthens the footprint of Eventim Live in the U.S.
Klaus-Peter Schulenberg, CEO of CTS Eventim, commented, “North America is the largest market in the world for live entertainment and ticketing. Expanding our presence in the U.S. market is an essential part of our global expansion strategy. We are looking forward to working with the teams at Mammoth and AG to bring exciting tours to fans in the US and around the world.”
Mammoth’s Josh Hunt, added, “We have really enjoyed getting to know Klaus-Peter, Frithjof and others on the CTS Eventim team. We’re very excited to further build our connections in their network and continue expanding our touring footprint together with CTS Eventim, AG and all of our co-promoters, friends and partners across the globe. Mammoth was built on mutually beneficial partnerships with our friends, these latest steps with AG and CTS Eventim are a continuation of that philosophy.”
“This global partnership with CTS Eventim and Mammoth is an exciting opportunity for AG,” added James Crawford, co-owner of AG Entertainment Touring, “Being a part of this collaboration is sure to bring noticeable touring growth to everyone involved and we’re thrilled to be a part of the team.”