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Live Nation Reflects On Middle East Success With Travis Scott
This March, Live Nation hosted Travis Scott at Park Hayarkon, Tel Aviv, Israel, selling more than 27,000 tickets, March 14.
Supporting Travis Scott were Israeli musician Atar Mayner, Israeli-Ethiopian female rapper Eden Derso, and Israeli rapper Noroz. They all contributed to what became Live Nation Israel’s largest hip-hop event in the region to date.
Live Nation Israel CEO Guy Beser said, “We are very happy to celebrate another regional routing, with the successful run of the Travis Scott shows in the Middle East. We are very proud of the show and we received overwhelming reviews. This is definitely a performance we, and the audience, will remember for a long time.”
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Travis Scott also headlined the inaugural Wireless Festival in Abu Dhabi, taking place at Etihad Park on Yas Island, March 11. The sold-out festival hosted a 25,000 capacity with eighteen artists across two stages.
Aside from Travis Scott, the truly international lineup also included Roddy Rich, M.I.A (U.S.), Central Cee (UK), Wegz (Egypt), Black Sherif (Ghana), Ali Gatie (Iraq/Canada), , King, Divine (India), and Young Stunners (Pakistan).
Lil Uzi Vert had been announced as headliner as well, but pulled out a day before the show, “due to unforeseen circumstances,” according to a report by Arabian Business.
James Craven, president for Live Nation Middle East, commented, “Wireless Festival was a huge success for us in Abu Dhabi. The festival was a sold-out event, and as Live Nation, our commitment is to promoting regional talent. We brought a host of the biggest rappers in South Asia and the Middle East to our festival line-up, including Egyptian artist Wegz, Indian singer and rapper King, Indian rapper Divine, and the Pakistani Hip-Hop duo Young Stunners.”