Music Agent Peter Nash Joins Primary Talent As Partner

“Yes, that would be me”: Pete Nash has joined Primary Talent International as Partner, based in New York. (Picture courtesy of Primary Talent International)

Peter Nash, international agent for artists including Kings of Leon, Pet Shop Boys, and Regina Spektor, has joined Primary Talent as Partner, effective immediately.

Nash will be based in New York. He’s the eighth partner to join Primary Talent since the agency regained its independence from CAA just weeks ago.

He joined ICM from WME in 2020, the year ICM acquired Primary Talent. Nash and the Primary Talent team worked closely together until the CAA acquisition in June 2022.

See: ICM Partners Adds Agent Pete Nash To Boost International Bookings

Now an independent again, Nash’s joining Primary brings to its roster such noted artists as Kings of Leon, Pet Shop Boys, Regina Spektor, Steve Winwood, and Travis.

Matt Bates, managing partner and CEO of Primary Talent International, commented, “Pete’s joining the Primary family is tremendous news for the agency as a whole. He brings with him a huge amount of experience as a leading international music agent. In his new role as a Primary Talent partner, he will be a wellspring of guidance and support to our expanding roster of agents and clients.”

Nash stated, “ICM’s acquisition of Primary Talent in March 2020 was the major factor in my decision to join ICM later that same year. Working alongside the exceptional Primary team during the pandemic and the challenging relaunch of the live music industry turned out to be greatly beneficial to my clients. I am delighted to be working with them again and joining their leadership team.”

Founded 32 years ago, Primary Talent is one of the leading live music booking agencies in Europe. The management-led buyout from CAA earlier this year returned the agency to its roots as one of the U.K.’s leading independent music talent agencies.

See: Primary Talent Goes Independent Again

Primary Talent International boasts a roster of nearly 460 clients spanning all genres. The list includes The 1975, The Cure, Lana Del Rey, Noel Gallagher, Jack Harlow, alt-J, Dropkick Murphys, and Patti Smith Imanbek, Mitski, Rina Sawayama, Two Door Cinema Club, Wolf Alice, and Ziggy Marley.

Primary’s dance division Decked Out! represents a roster of 45 clients including Boys Noize, Chloé Caillet, and Justice Crew.

Going by the agencies own stats, the Primary team booked approximately 4,500 shows in markets across the globe in 2022.

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