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Ticketmaster Launches In Brazil & Peru
Ticketmaster continues its strategic expansion in Latin America with the launch of Ticketmaster in Brazil and Peru.
Ticketmaster already has a strong presence in Latin America, having most recently launched in Chile and Mexico, alongside Argentina.
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Ticketmaster president Mark Yovich commented, “Brazil and Peru’s national expression of music and culture has made them an international destination for live entertainment and an obvious choice for our continued Latin America expansion efforts. On the ground, we’ll bring innovation and global expertise to elevate the fan experience and support both countries’ rich history of hosting world-class events.”
From industry-leading insights and unrivaled products, Ticketmaster offers the most Ticketmaster Brazil advanced technology in the world to connect artists and event organizers with their fans. With a mobile-first approach, fans have ease, security, and flexibility when using Ticketmaster’s digital ticketing tools and products.
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Donovan Ferreti and Hippie Gonzalez Orellana, both ticketing veterans, will serve as managing directors of Ticketmaster Brazil, and Ticketmaster Peru, respectively.
“We’re thrilled to have Donovan leading operations in Brazil,” said Adam Newsam, Ticketmaster executive vice president of Latin America, “Donovan’s unparalleled knowledge of the local market combined with his experience on the global stage makes him the perfect fit for Ticketmaster Brazil.”
And Newsam added, “Hippie’s deep roots in Peru’s ticketing industry made him the clear choice to lead the team. He will be joined by a group of like-minded local ticketing experts to oversee the rollout of our leading technology across concerts, sports, arts and attractions around the country.”