Entertainment consulting company Venue Coalition has named industry veteran JoAnn Armstrong as vice president of programming.
In her new role, Armstrong will focus on servicing the company’s 150-plus member venues across North America with national and regional booking as well as advocate within the touring industry.
“I’m delighted to join the team at Venue Coalition,” stated Armstrong, who most recently served as vice president of programming at Acrisure Arena in Palm Springs. “As a former venue client, I know first-hand how valuable the network’s services are to independent venues. I’m eager to get started and represent so many venue members across the US and Canada, many of whom I call friends, and to assist them as we drive more first-class content into their buildings.”
Armstrong’s career is deeply rooted in Southern California venues, starting with her time at Costa Mesa’s Pacific Amphitheatre as operations manager and as part of the inaugural team that opened Anaheim’s Honda Center, where she served as director of booking for 15 years.
“We are thrilled to add JoAnn to our talented team,” says Venue Coalition president Andrew Prince. “She brings with her decades of extensive operational and programming experience at several high-profile venues, including a world-class NHL arena, and we welcome JoAnn’s expertise and continued passion for live entertainment. JoAnn is very highly regarded amongst her peers, and her strong relationships and reputation within the industry will be a great benefit to our organization as we continue to grow and expand on our mission to empower independent venues.”