Q Prime Joins Forces With Aaron Frank To Create Q Prime AF

Aaron Frank Headshot (Credit Paige Sara) 1
Aaron Frank (Photo by Paige Sara, courtesy of Q Prime AF)

Cliff Burnstein and Peter Mensch’s Q Prime has announced they are joining forces with Aaron Frank to create Q Prime AF, which will operate under the Q Prime umbrella. The new venture sees Frank bringing along clients including Greta Van Fleet, Marcus King, St. Paul and the Broken Bones, Houndmouth and All Them Witches.

“Cliff and Peter are the reason I became a manager,” Frank said in a statement. “They have always been the gold standard of managers in my eyes, and their independent spirit and savviness is unmatched. I’m so excited to join their amazing team to elevate our work, and excited for what we can build together at Q Prime AF.”

Bernstein and Mensch founded Q Prime in 1982. Their roster currently includes Metallica (who have been with the management company since 1984), Muse, Foals, Disturbed, Cage The Elephant, Gillian Welch and David Rawlings, Three Days Grace, Silversun Pickups, Volbeat, The Regrettes, Annie DiRusso and Baroness. In 2007, they established Q Prime UK based in London and run by Steve Matthews and Tara Richardson. In 2001, the company expanded to Nashville with Q Prime South helmed by John Peets.

“Eight months or so ago, over lunch, Cliff and I decided that we needed to move Q Prime past the normal standard of management company rating: Gold, platinum standard just wasn’t enough,” Mensch said in a statement. “We wanted to establish a new standard. Tantalum, a rare earth precious metal found in eight countries and an absolute necessity in the digital world, totally fit the bill. Luckily for us, Aaron, with his group of amazing artists, had a similar vision and, under the theory that the modern age needed a new standard of excellence, agreed to create the Tantalum standard of management companies. Therefore, we give you a true partnership: Q Prime + Q Prime AF.”

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Cliff Burnstein and Peter Mensch (Courtesy of Q Prime)

Frank began his career in 2009 working for the Trans-Siberian Orchestra’s management company, Night Castle Management in New York City. He relocated to Nashville in 2014, co-founding ABI Management. In 2017, he broke off to form AMFM with Greta Van Fleet as his first client.