Live Nation Partners With Renewable Energy Company In Norway

Tons of Rock Festival 2022
The crowd for Bring Me The Horizon at Tons of Rock 2022. Live Nation will deploy mobile batteries at this year’s edition to supply the festival with energy. (Photo by Per Ole Hagen/Redferns)

Live Nation today announced, it is joining forces with renewable energy and technology company Eviny.

Eviny, according to a press release announcing the partnership, “focuses on developing mobile batteries and future energy solutions to pursue low to no emissions within Norway’s live music scene.”

The partnership marks a step closer for Live Nation, which aims to decarbonize their festivals’ energy sources – seven years ahead of the original goal date 2030.

See: Live Nation Outlines Sustainability Goals

Eviny has been producing clean renewable energy from hydropower for over 100 years, but is now also investing in mobile batteries and energy solutions, which makes it one of the leading companies for fast charging in the Nordics by its own admission.

Upcoming events where Live Nation will use electricity from batteries include Tons of Rock, the newly started Vaulen Open Air, as well as Bruce Springsteen’s concerts in Oslo.

Eviny’s mobile battery solutions can be transported where they are needed. Initially developed to help the building and construction industry in its pursuit of zero on-site emissions solutions, it represents a good solution for festivals, too.

See: Live Nation Acquires Tons Of Rock In Norway

“At Live Nation Norway, we are taking the lead in finding new, emission-free solutions,” said Martin Nielsen, head promoter at Live Nation Norway. And he continued, “Eviny will now become an energy partner where the goal is to take action and make a difference to pave the way for a more sustainable live music scene both nationally and globally.”

Frank Nes, manager of Norway’s Bergenfest Festival, added, “The project has attracted great enthusiasm from Live Nation. Before this year’s festival season, we have expanded our collaboration with Eviny. We use batteries to significantly reduce use of diesel generators within our live music production.”

Marit Meland, business developer at Eviny, added, “We see a huge interest from several industries that are moving full speed ahead into the green shift. We see more and more interest from markets where there is a temporary need for electricity. The live music scene is a part of this, both when it comes to concerts and other types of events.”

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