Live Nation Sweden Appoints Eva Alm As Head Of Sustainability

Pressbild Eva Alm
Eva Alm, sustainability manager at Live Nation Sweden (effective Aug. 7). (Picture courtesy of Live Nation Sweden)

Live Nation Sweden has filled the newly created position of head of sustainability with Eva Alm, who will start her new role effective Aug. 7.

Alm “will be responsible for driving and developing Live Nation’s sustainability work, including Sweden Rock Festival and the wholly owned subsidiary Luger,” according to the announcement.

Her most recent position was that of sustainability manager at Espresso House Group, where she developed and activated sustainability strategies. Alm held various leading roles in the hotel and hospitality industry, and has an academic background in business leadership and international development cooperation.

Live Nation’s sustainability work permeates its global business and festivals. Sustainability reports are produced for each festival worldwide.

See: Live Nation Sweden Acquires Stockholm Venue

In Sweden, Åre Sessions, Sweden Rock Festival, Lollapalooza Stockholm, and Way Out Wests stand out. The latter became the world’s first ISO 20121 certified music festival, attesting its efforts in all things sustainability, in 2013.

All of these events come with “unique conditions based on a number of factors such as audience and location, and Live Nation strives to constantly challenge and develop sustainability aspects as part of the festival experience,” according to the press release announcing the hiring of Eva Alm.

Way Out West has been a vegetarian and largely dairy-free festival since 2012, which, by Live Nation Sweden’s own admission, “helps to reduce carbon dioxide emissions by 40%.”

Other examples of implemented sustainability initiatives include locally produced and environmentally friendly electricity; replacing fossil fuel-powered vehicles; replacing water-flushing toilets with vacuum-flushing variants, which reduced the water consumption at Sweden Rock Festival’s sanitation system by 75%.

Food and drink play a central part of the festival experience at Lollapalooza Stockholm, and this year, “a self-produced organic sparkling wine in aluminum cans will be launched to use more sustainable deliveries and reduce the consumption of disposable materials on site.”

Mattias Behrer, CEO of Live Nation Sweden, commented, “Sustainability work should be a natural part of our DNA and play a key role in the business decisions we make. We want to and will contribute to change by inspiring our fans, employees, artists and partners – but also ourselves and the industry at large. Way Out West is an example where we have shown through creative initiatives that it is possible to break norms and contribute to increased sustainability. Eva has solid experience in activating sustainability strategies and a great commitment, which is exactly what we are looking for in this role.”

Incoming sustainability manager at Live Nation Sweden, Eva Alm, added, “The commitment to sustainability issues is already great within Live Nation and I see it as an incredibly exciting opportunity to be part of the journey to drive sustainability work forward and contribute to both highly set business and sustainability goals.”

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