Mid-Year Top Tours: No. 10 Bad Bunny’s ‘World’s Hottest Tour’

Bad Bunny In Concert Miami, FL
Bad Bunny performs during his “El Último Tour Del Mundo” at FTX Arena on April 1, 2022, in Miami. (Photo by John Parra/WireImage)

Mid-Year Top 100 Worldwide Tours
No. 10 Bad Bunny 
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Though this year is the one being dubbed as the year of the blockbuster, one could argue that it began in 2022 with Bad Bunny. The Puertorriqueño concluded an arena tour and jumped to stadiums to set the record for the highest-grossing tour in a calendar year with a mammoth haul of $435.4 million.

Even without a solo show this year, Bad Bunny, who is managed by Noah Assad, has remained in the spotlight and is high on Pollstar’s Mid-Year Top 100 Worldwide Tours for 2023, which tallies box office reports from Nov. 17, 2022, through May 17, 2023. The reggaeton superstar grossed $49.1 million from 12 shows in Latin America, placing him 10th on the list ahead of artists such as Luke Combs and Morgan Wallen, and cemented música urbana as one of the premier genres in all of music.

Jbeau Lewis, a United Talent Agency agent and partner who works with Bad Bunny, said watching his rise to become a global sensation felt like having “a front-row seat to a cultural revolution.”

“If this isn’t an eye-opening experience for everyone in the music business and beyond to realize the world is a lot bigger than the United States of America and a lot bigger than those of us who speak English, then they’ve lost the plot,” Lewis told Pollstar. “It’s not as if we’re just selling the most number of tickets, we’re breaking gross records in nearly every venue we play.”

Bad Bunny is so huge, he can’t even be contained to one medium, generating money wherever he appears thanks to his mass appeal and charm. He recently helped the WWE set attendance, viewership, sponsorship and merchandise records in Puerto Rico with “Backlash” on May 6 and is slated to put his remarkably good wrestling skills to use for “El Muerto,” a film adaptation of the Spider-Man villain who possesses a luchador mask that grants him special powers.

Though Bad Bunny is as busy as ever outside of music, Hans Schafer, SVP of Global Touring at Live Nation, hinted that one shouldn’t count the superstar out of making a return to stadiums. “When it comes to Bad Bunny, we’re always cooking something, and the time will be right for what that next phase is,” Schafer said last fall.

Whenever and whatever that phase is, people will follow.

The annual POLLSTAR ranking of the concert industry’s top performing artists is tabulated for all Worldwide shows played between 11/17/22 to 5/17/23. All ticket sales figures are calculated in U.S. dollars and are based on reported information and extensive research by POLLSTAR.