Tixr Taps Irene Hedges As Chief Strategy Officer

The C-suite expansion at Tixr continues apace, as the ticketing company announced it named former Warner Brothers executive Irene Hedges as chief strategy officer.

In this new role, Hedges will lead the company’s strategic growth initiatives including new business verticals, corporate development, and international expansion efforts. 

“Since Tixr’s inception, we’ve opened new markets with ‘frontier projects’ that continue to push the envelope, grow our offering, and move the business into new territory,” said Robert Davari, Co-Founder and CEO of Tixr, in a statement. “Irene is the perfect fit to spearhead these efforts, given her extensive strategic experience as a corporate development leader at some of the most recognizable brands in the world.” 

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Hedges, a double-graduate of Harvard, brings more than 15 years of experience working in various leadership positions in the entertainment industry. Most recently, she was Senior Vice President of Corporate Business Development and Strategy at Warner Bros., leading M&A activities and launching new ventures across the company’s business units, including theatrical and television, brands and franchises, video games, themed entertainment, consumer products and retail.

“Tixr’s growth trajectory is undeniable. I’m thrilled to be joining such an entrepreneurial team with an innovative and motivating culture,” said Hedges. “Tixr’s organic growth and profitability are rare and unique in this competitive industry. I’m excited to apply my skill set to turbo-charging the business in creative ways and building upon Tixr’s solid foundation.” 

Since it was founded in 2013, Santa Monica-based Tixr has become the largest and still fastest-growing privately-held ticketing company. Since its inception, Tixr has processed more than $1 billion in transactions through its platform, the company says.

Hedges’ appointment follows others at Tixr in recent months. Matt Baca was named Vice President of Finance after serving in finance leadership roles at Verve, Paradigm, Windish, and Live Nation. Acacia Diaz, née Newlon, joined Tixr as its first-ever Vice President of Marketing after serving in similar roles at Eventbrite and Ticketfly. Nate Liberman joined Tixr from Oak View Group (parent company of Pollstar) and Kroenke Sports as Vice President of Sports. Music industry veteran Sara Mertz was also promoted to Vice President of Music Partnerships – Venues.