ATLive Returns With Grupo Firme, George Strait

Atlanta’s two-day stadium festival ATLive announced Grupo Firme and George Strait will headline the 2023 edition, scheduled for October 20 and 21 at Mercedes-Benz Stadium.

The regional Mexican music powerhouses top a Friday night bill which also includes top-selling Latin artist J Balvin, rapper and singer/songwriter Farruko and rachera sibling act Yahritza y Su Escencia.

Strait leads the lineup Saturday, a generation-crossing country cavalcade including Carrie Underwood, Willie Nelson & Family and Little Big Town.

“We are extremely excited to once again bring an incredible lineup of artists to Mercedes-Benz Stadium for ATLive,” said Doug Roberts, vice-president of stadium events and premium sales, AMB Sports and Entertainment, in a statement. “The ATLive concert series has quickly become one of the can’t-miss concert events of the year and we look forward to welcoming fans of both Latin and country music for two great nights at Mercedes-Benz Stadium in October.”

Tickets go on sale July 21 at 10 a.m. Eastern via Ticketmaster.