Unprecedented Industry Support For IFF London

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Europe’s leading festival representatives and agents gather in London each year to discuss, network and celebrate at IFF. (Picture courtesy of ILMC)

The upcoming edition of the International Festival Forum (IFF), Sept. 26-28 in London, is welcoming “a record level of support from across the live music business,” according to a press release.

More than 1,000 music festival professionals and booking agents are expected to attend IFF 2023, an invitation-only event, which takes place at South London’s music venue Omeara for the first time.

See: IFF Moves To South London In 2023

The core formula remains the same: bringing buyers and sellers together at a critical booking period for the festival market. Fruitful conversations are facilitated across a traditional conference, lunches, dinners, as well as private agency pop-up offices.

The schedule of live showcases returns as well, with the lineup tba. Act that have previously performed at IFF in the early stages of their careers include Lewis Capaldi, Tom Grennan, Yonaka, Bob Vylan, Sam Ryder, Slaves, Raye, Black Midi, Loyle Carner, Dermott Kennedy, Shame, and many more.

In addition to 13 core booking agency partners that include CAA, WME, UTA, Wasserman Music, Primary Talent, ATC Live, and X-ray Touring, key supporters for this year’s event include Ticketmaster as platinum partner; as well as FKP Scorpio, DEAG, Tysers, and TVG Hospitality as associate partners.

IFF You Know You Know – Greg Parmley Talks International Festival Forum

“We’re thrilled to support IFF at their new location at Omeara. The event has gone from strength to strength, and we’re proud to sponsor as it grows,” said Ticketmaster UK MD Andrew Parsons.

“This is the most productive festival platform in Europe, where all the relevant players of our festival industry come together for business and maybe also a few beers,” added FKP Scorpio CEO Stephan Thanscheidt.

Country partners on this year’s edition are Music from Ireland, Music Finland and The Spanish Wave, who will present an evening of music on the IFF Wednesday, Sept. 27. The UK’s Music Venue Trust will curate the musical program the following day.

“With IFF’s new location, and a summer season that’s marked a full recovery for the festival scene, we’ve never seen such widespread support for IFF before,” said ILMC head Greg Parmley. “Our team is humbled that so many major companies are stepping up to help make this our best edition yet.”

IFF 2023 is presented in association with TicketSwap. Other key supporters include the Association of Independent Festivals, De Concert!, Yourope, the International Jazz Festivals Organisation, The Jockey Club Venues, Gigseekr, Roadie Medic, Stack Cup, Universe, Megaforce, Showsec, eps, EFM, Aloompa, Nordic Wristbands.

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