Brandon Creed To Launch New Management Firm

Sony Music Entertainment 2019 Post Grammy Reception
Brandon Creed, Sony Music Entertainment CEO Rob Stringer and Mark Ronson attend the Sony Music Entertainment 2019 Post-Grammy Reception at NeueHouse Hollywood on Feb. 10, 2019, in Los Angeles. (Photo by John Sciulli/Getty Images for SME)

Brandon Creed is set to once again head up his own company with the launch of Good World Management. His roster includes Charli XCX, Mark Ronson, Orville Peck and Troye Sivan, among others. Creed will also continue to co-manage Tame Impala with Spinning Top Music’s Jodie Regan.

The news was first reported by HITS, which noted that Creed’s exit from Full Stop Management is effective Aug. 1. Creed will be joined by team members Dani Russin, Anika Capozza, Tyler Reymore and Emma Anderson.

“The last six years at Full Stop have been a highlight of my career, and working alongside Jeffrey and Irving Azoff has been an incredible experience,” Creed said in a statement issued to HITS. “I’m grateful for their love, support and longtime friendship and I look forward to more ventures with them in the future.”

Jeffrey Azoff added, “The world is much better with Brandon in it, so the name of his new venture is utterly appropriate. We’re very excited for him, and we are in his corner for life.”

A representative for Full Stop Management confirmed the news to Pollstar but declined to comment.

Creed joined forces with the Azoffs in 2017 when they merged their companies to form Full Stop Management, Billboard first reported. Prior to that, Creed had run The Creed Company for nine years, with clients including Mark Ronson and Troye Sivan, according to Celebrity Access.   

Creed most recently spoke to Pollstar as part of a cover story on client Orville Peck.

“I love an artist who creates their own material,” Creed told Pollstar. “That’s the best kind of artist to work with. They are in control of their destiny to a degree. I think the Renaissance man aspect of him — the ballet, the theater, the punk, he’s so knowledgeable, in music and theater and culture space and he uses it all and pours it all into his work. He’s a real showman… and he definitely pulls a diverse eclectic crowd. That’s what excites me working with him. There’s a level that feels niche but it’s my favorite kind of thing in that it’s artists who break through that touch different generations and genders and ethnicities on a large scale. You can’t put them in a box.”