Insomniac And Emo Nite Team Up For ‘Creative Multi-Faceted Partnership’

Leading electronic music event promoter Insomniac has joined forces with music and lifestyle brand Emo Nite for a “creative, multi-faceted partnership” that includes the launch of an event series called Grave Rave that’s headed to Los Angeles in December.

Grave Rave promises to feature “performances from both legendary and emerging bands and DJs … fusing the sounds of electronic music with the melodies of the emo, pop-punk, and rock genres.” Ahead of the December launch, a “Road to Grave Rave” preview party is scheduled Aug. 26 at Insomniac’s Academy LA venue with a lineup featuring hit producers that built their careers on pop-punk/alternative/emo influences.

Insomniac, which was founded 30 years ago by Pasquale Rotella, produces 10,000 concerts, club nights and festivals annually across the globe including its premier event, Electric Daisy Carnival Las Vegas. The company entered into a partnership with Live Nation in 2013.

The first Emo Nite (formerly known as Taking Back Tuesday) was held in December 2014 at a small Los Angeles bar called Short Stop, with co-founders T.J. Petracca and Morgan Freed taking turns playing DJ with a setlist highlighted by pop punk and emo faves. The concept expanded to events across the country with celebrity appearances from the likes of Machine Gun Kelly and Avril Lavigne, as well as appearances at major festivals, including Coachella, Hangout Music Fest and Bonnaroo.

The partnership between Insomniac and Emo Nite is set to include “several new exclusive projects ranging events, music, and apparel.”

“I’m really excited about our creative partnership with Emo Nite and its like-minded founders, T.J. and Morgan,” Pasquale Rotella, founder and CEO of Insomniac, said in a statement. “Emo Nite has been on my radar for many years and I love how it has such a positive community supporting it. I first noticed the synergies between our two scenes during our Rave-a-thon streams when artists from the rave scene played EDM remixes of EMO tracks. Viewers online and working Insomniacs were buzzing about it and I knew then it was the perfect fit.

“When the Emo Nite guys performed at EDC and pulled a massive crowd, it confirmed everything for us Insomniacs. T.J. and Morgan are amazing individuals who embody the same spirit that drives Insomniac. Their passion for music, as well as their commitment to their community, is a perfect match. I’m looking forward to the future and the exciting journey that lies ahead!”

T.J Petracca and Morgan Freed added in a joint statement: “While the genres of music we each specialize in are very different, we share the same values at the core of our companies. Witnessing the passion and creativity Insomniac puts into their festivals and events inspires us to dream bigger. We’re beyond excited to work with them and to learn from them as we take these next steps on this journey to make our big dreams a reality.”

Follow Grave Rave’s Instagram and the IG for Graveboy Records for more information.